A Value Item is an article or other shareable content that can be included in an email. For example, if one of your contacts loves to fly fish, you could share an article on “The Best Hidden Fishing Spots in America.” The purpose is to make your email connection more meaningful and provide a strong opportunity to “give” to the relationship.
The more specific you are with your search, the better content you will generate. If you searched for something like “running,” you may generate a few articles related to someone who is “running for president.” Searches like “trail running” or “running shoe technology” should generate more relevant articles that you can share.
Additional examples of searchable and shareable interests: sports teams they follow, schools they attended, specific types of food they like, things to do in places they travel, new trends in their industry, and new technology in their industry.